Stage 1 - Project DNA Analysis

We strive to go above and beyond in order to understand the needs of the world, so that each design can be focused on supporting people to thrive, cultivating expansive spaces for the collective, and in turn, creating structures that offer a greater future for all of us. For assured community belonging we use new paradigm tools to identify opportunities that expand what is possible for tomorrow’s world and the generations to come.


Project scope and questionnaire
Establishing the core values, purpose, goals, intentions, site definition, themes, features and budget. Includes brainstorming sessions to find clarity.

Market data and legal framework
SWOT, PEST (political, economic, socio-cultural and technological factors), local and regional regulations, community benefits and competitor analysis – identify opportunities and obtain critical data for investment.

Defining the client profile
Includes an analysis of their goals, desires and struggles. Market research tools will then be implemented to understand more deeply the client’s needs and establish a human centered design approach that builds trust.